Trends in the Digital Asset Management Market

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I found a company called CMS Watch the other day that offers a number of intriguing comparative analyst reports on DAM systems, Enterprise Content Management (ECM) suites, Web Content Management (WCM) products, and Enterprise Search. They also have an interesting blog that I would recommend subscribing to called CMS Watch. In one entry in this blog, the author, Joseph Bachana, discusses innovations in the digital asset management marketplace that he expects to see this year and next. I've summarized his predictions here:

  • Many DAM vendors will devote their development efforts to OEMing third-party products into their applications.
  • More and more vendors will expose Web services APIs in response to a market that is hungry to integrate DAM systems into other systems (e.g., Web Content Management systems, Customer Relationship Management systems, Workflow Management Systems, Resource Management Systems, etc.).
  • DAM offerings will increasingly adopt Adobe's XMP format which will allow customers to transfer an asset's metadata with its content as it's passed around different (possibly external) systems.
  • More DAM providers will be integrating with Adobe's Version Cue which will allow their creative customers to take part in workflows, collaborate with their peers, version their work, and check in/out content.
  • Many companies will be working to integrate their DAM system with SharePoint for its content management capabilities, workflow engine functionality, and to further integrate into the customer's back office IT infrastructure.
  • DAM vendors will invest in building Rich Internet Applications (RIAs) using Adobe Air, Adobe Flex, and Microsoft Silverlight, so that they can provide UIs for their systems that are accessible from various operating systems and connected via the Web.
  • DAM repositories will be viewed more and more as the single, authoritative source for all intellectual property. For this reason, DAM providers will be expected to be increasingly open and interoperable, so that the content they stored is accessible to other systems that don't hold the authoritative copy of the media.
  • Digital Asset Management providers will partner with or purchase suppliers of XML databases and text mining engines to facilitate the creation of these authoritative repositories that can store creative and textual content.