Recently in DAM Category

North Plains' announcement earlier this month that they their DAM solution, TeleScope, is now being offered as a service in the cloud.  Some market analysts are saying that running DAM in the cloud isn't for everyone (yet?), but I've heard that 10% of the market is ready now (10% * 1/2B= 50M).  North Plains isn't alone is providing DAM SaaS.  Widen is doing it too (as their VP of marketing describes in this video).  To relieve concerns about uploading assets to the cloud, they have created an appliance that runs within a customer's facility, allowing their assets to remain local, but is maintained by Widen remotely.  Besides these two DAM vendors, ClearStory just announced that they are getting into the SaaS market too with ActiveMedia

Cloud computing is quickly coming to the forefront even in a market that is full of paranoid companies, requires specialized hardware, and is characterized by extremely large media files. It's only a matter of time!

I found a company called CMS Watch the other day that offers a number of intriguing comparative analyst reports on DAM systems, Enterprise Content Management (ECM) suites, Web Content Management (WCM) products, and Enterprise Search. They also have an interesting blog that I would recommend subscribing to called CMS Watch. In one entry in this blog, the author, Joseph Bachana, discusses innovations in the digital asset management marketplace that he expects to see this year and next. I've summarized his predictions here:

  • Many DAM vendors will devote their development efforts to OEMing third-party products into their applications.
  • More and more vendors will expose Web services APIs in response to a market that is hungry to integrate DAM systems into other systems (e.g., Web Content Management systems, Customer Relationship Management systems, Workflow Management Systems, Resource Management Systems, etc.).
  • DAM offerings will increasingly adopt Adobe's XMP format which will allow customers to transfer an asset's metadata with its content as it's passed around different (possibly external) systems.
  • More DAM providers will be integrating with Adobe's Version Cue which will allow their creative customers to take part in workflows, collaborate with their peers, version their work, and check in/out content.
  • Many companies will be working to integrate their DAM system with SharePoint for its content management capabilities, workflow engine functionality, and to further integrate into the customer's back office IT infrastructure.
  • DAM vendors will invest in building Rich Internet Applications (RIAs) using Adobe Air, Adobe Flex, and Microsoft Silverlight, so that they can provide UIs for their systems that are accessible from various operating systems and connected via the Web.
  • DAM repositories will be viewed more and more as the single, authoritative source for all intellectual property. For this reason, DAM providers will be expected to be increasingly open and interoperable, so that the content they stored is accessible to other systems that don't hold the authoritative copy of the media.
  • Digital Asset Management providers will partner with or purchase suppliers of XML databases and text mining engines to facilitate the creation of these authoritative repositories that can store creative and textual content.

Will we ever see an open source DAM system that can go head to head with EMC, IBM, Oracle and the rest? Tony Byrne says in his blog that he thinks it will not happen soon if ever. Joseph Bachana disagrees and says that it "may take the harnessed fervor of the open source community to bring all these threads and more together in the marketplace." I think the CEO of MarkLogic would agree with Bachana. In his blog, Dave Kellogg conjectures that, in the future, the "high-end of the [Enterprise Content Management (ECM)] market will split between Documentum and Alfresco," an open source ECM system. Though it is an ECM and not a DAM solution, if Kellogg is correct that about half of the big ECM customers will use Alfresco, many will also require it to support some DAM-related features as their needs won't stop at information processing.  Many will also need a secure repository that facilitates the management and distribution of media files, thus crossing over into the realm of the digital asset management systems.  As a result, this OSS project may be augmented to include DAM-like capabilities proving Bachana right and giving us a free (as in beer) DAM alternative.